How to Increase the Appeal of Your Website

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How do you increase the appeal of your website so that visitors don't immediately click away? Website visitors today want the information they're seeking and fast! Any webmaster will tell you that once a visitor lands on a site, how long they'll remain is determined within the first few seconds.
With so many websites online today surfers have nearly unlimited choices as to where they'll spend time browsing.
As a result when building a website it's critical to take into consideration how you'll keep visitors on your site.
Now attracting traffic to your website is vital, but our focus here is how to best have your site laid out in order to keep visitors from leaving within the first few seconds.
When building a website here are 4 characteristics you need to focus on to increase visitor satisfaction: 1) Your Initial Page Loads Quickly Realizing that most site visitors aren't will to wait very long your focus on the first page should be to keep the amount of information and graphics to a minimum.
The more you place on the first page the larger the file size and the slower it will load.
A brief description of your company and the benefits it offers will suffice along with some effectively utilized graphics that enforce the message you're trying to convey.
2) Be Concise and to the Point The information that you do display should not mince words but yet immediately make clear what your intentions are and how they can benefit the visitor.
In as few words as possible you're trying to entice your visitors to click through to the next page for more information.
3) Orderly and Easy to Follow Format Make good use of your words in order to get the desired reaction from your reader.
Whether you want them to continue to the next page or perhaps feel a certain emotion make your wording as impactful as possible.
If you need assistance in this area you can hire a copywriter.
Formatting your information and any graphics in an orderly and easy to follow fashion will be more appealing to visitors.
The use of tables will help maintain the proper positioning of your text and graphics.
4) Avoid Using Misleading Links Links found throughout your website should clearly indicate the type of content they will lead the visitor to.
When visitors click on any link they expect to find information indicated or represented by the text or the graphics they clicked on.
If attention is not paid to this detail the result will be many visitors clicking away never to return.
So now we better understand what characteristics website visitors want from a site.
They want a site they get to fast, a layout that's organized and easy to navigate, and they definitely don't want to be misled.
It's all about their time and ease, and the accuracy of your message and information.
In order to increase the appeal of your website, you'll want to be sure these 4 characteristics do exist.
Your results will likely be a higher click through rate from happier visitors.
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