ICONIC Celebrity Chef Sanjeev Kapoor and ISD Global in Brand Endorsement Marketing Collaboration

Iconic Celebrity Indian Chef Sanjeev Kapoor and new age brand marketing consultancy ISD Global has entered into a collaboration to take the Celebrity Chef's brand endorsement prowess into a worldwide footprint. Under the aegis of this understanding, ISD Global would be exploring alliances with brands worldwide wanting to leverage the core brand traits of the Celebrity Chef which primarily revolves around competence, trust, reliability and the ability to be articulate an international aura and appeal whilst retaining the trueness and authenticity associated with the magic of Indian cuisine.

Celebrity Chef Kapoor, is one of India's top food connoisseur and most admired chef. He has been the quintessential face of high quality cooking and is recognized across the country and amongst the ethnic diaspora of millions globally. Hehas over the years been actively and very successfully associated with brands such as Sweekar Oil, Daawat Basmati Rice, Surf, Sleek Modular Kitchens, Tata i-Shakti Dal, Natura (Sugar Free Sweetener) etc. He also runs the FOOD FOOD TV, a channel that is a High Definition platform dedicated to food and now amongst the top sought after channels on food by both viewers and advertisers. Chef Kapoor has also been the face of the pioneering & iconic Cooking Show on Indian Television ‘ Khana Khazana ‘ which has run for more than 16 years.

"My tryst with food goes back more than 3 decades. I always wanted to do something that is not run of the mill while at the same time that brings out an inherent passion. Indian food gave me a wonderful opportunity to do both and the advent of satellite television helped realize my deep felt desire to take Indian food to a global audience', remarked Chef Kapoor.

"Cooking and food is all about the right ingredients collaborating together in true sincerity to realize the best taste. Our collaboration with ISD Global is all about delivering the highest possible value to all the brands and partners who associate or want to associate with us, across multiple geographies and consumption touch points," added Kapoor.

"At ISD Global we are always exploring new partnerships that enhance the UFP (Unique Feelings Proposition) of the brands and customers we engage with. Our alliance with iconic Celebrity Chef Sanjeev Kapoor gives clients across international markets the opportunity to leverage a brand that is the edifice of competence, trust, respect and global appeal. Most importantly, here is a celebrity brand that delivers comprehensive believability to all the brands he integrates with. His choice of brands, the way he goes about interacting with them and understanding them provides a great education to the brands themselves on how best to leverage his aura, trust and appeal', avered Suresh Dinakaran, CEO, ISD Global.

ISD Global has been at the forefront of offering future ready, market sensitive brand communication solutions to clients that are high on efficacy and appropriate on investments. These include an LED Screen on one of the busiest roads in the UAE, its cutting edge magazine on brands & branding Brand Knew available in both print & digital formats(the digital format etc. Quite a few more innovative offerings are in the pipeline and they would be unveiled before the end of this year.

ISD Global has recently collaborated with the renowned Manhattan Film Academy in New York to offer film making workshops in Screenwriting, Directing & Acting. The workshops are going to be held this coming January at ECMIT, Dubai campus. More information can be accessed on http://isdmfa.com

ISD Global operates in the UAE, UK, USA, India, Mauritius & Vietnam with a team of more than 65 creative and strategy experts. For more information on how ISD Global can help brands realize their corporate and marketing objectives, write to info@groupisd.com
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